William E. Blundell, one of the best writers on one of America's best-written papers—The Wall Street Journal—has put his famous Journal Feature-Writing Seminars into this step-by-step guide for turning out great articles. Filled with expert instruction on a complex art, it provides beginners with a systematic approach to feature writing and deftly teaches old pros some new tricks about:

 

·         How and where to get ideas

·         What readers like and don’t like

·         Adding energy and interest to tired topics

·         Getting from first ideas to finish article

·         The rules of organization

·         How—and whom—to quote and paraphrase

·         Wordcraft, leads, and narrative flow

·         Self-editing and notes on style

 

… plus many sample feature articles.