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The Chad & Cheese Podcast

The Chad & Cheese Podcast

Date de sortie : 2026-02-24
© 2025 The Chad & Cheese Podcast
The Chad & Cheese Podcast - QR Code
1573 épisodes
Audio
Écouter sur Apple Podcasts
1573 épisodes
Audio
Écouter sur Apple Podcasts
Date de sortie : 2026-02-24
© 2025 The Chad & Cheese Podcast
L’épisode le plus récent
Becoming Choosable: The Future of Employer Branding w/ James Ellis

Becoming Choosable: The Future of Employer Branding w/ James Ellis

Forget flashy career sites and catchy slogans—if you want to win the talent war in 2026, you need to stop being "attractive" and start being "choosable." In this episode, the boys sit down with employer branding heavyweight James Ellis, founder of E
Durée : 35:48
Forget flashy career sites and catchy slogans—if you want to win the talent war in 2026, you need to stop being "attractive" and start being "choosable." In this episode, the boys sit down with employer branding heavyweight James Ellis, founder of Employer Brand Labs, to deconstruct the shallow misconceptions plaguing the industry.
Fresh off the release of his new book, Becoming Choosable, Ellis dives deep into why most companies fail by prioritizing aesthetics over substance. From a scathing critique of superficial Super Bowl ads to a masterclass on the NFL’s global expansion strategy, the conversation bridges the gap between high-level marketing and the gritty reality of talent acquisition.
Whether you're a mid-sized firm or a global powerhouse, tune in to learn how to define your company’s unique core identity and build a talent strategy that actually drives business growth.
Ready to find out if your brand is actually "choosable" or just wearing a fresh coat of paint? Give the episode a listen on the Chad and Cheese Podcast official site or your favorite streaming platform.
Chapters
00:00 - Introduction to Employer Branding and the Podcast
02:17 - Super Bowl Insights and Branding Implications
05:18 - The Catalyst for Writing 'Becoming Choosable'
09:28 - Understanding Employer Branding and Business Growth
13:23 - The Future of Talent Acquisition and Branding Challenges
15:00 - The Importance of Brand in Recruitment
18:53 - Navigating the ATS Landscape
22:00 - The Role of Social Media in Employer Branding
29:58 - Targeting and Brand Messaging in a Holistic World
Id. d’épisode : 1000751160099
GUID : 2e6dc876-069a-11f1-9801-e3a183328949
Date de publication : 24/2/2026 à 09:00:00

Description

Everything people and workforce—recruiting, marketing, technology, talent management, and workforce economics—delivered with biting sarcasm and unapologetic snark. Industry misfits Chad Sowash and Joel Cheesman bring their no-holds-barred opinions to dissect news, trends, and the occasional dumpster fire. If you’re a hiring company, staffing firm, or vendor looking for insights (and a thick skin), these two won’t just tell you what’s happening—they’ll tell you why you’re probably doing it wrong. Buckle up, buttercup.

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