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Modeling SKAN data for better iOS mobile marketing insights

Modeling SKAN data for better iOS mobile marketing insights

Durée : 14:28
Lecture
If you’re doing mobile marketing on iOS, you pretty much have to use Apple’s SKAdNetwork. But SKAN has serious issues, including privacy-focused censorship thresholds: You don’t get all the data, so you can’t determine device-level granular marketing performance.
That means you can’t get great ROAS and ROI data ... and that makes optimizing advertising hard.
Now, there might be a solution using data science and machine learning to model the missing conversions and re-surface the missing data.
To check it out, we’re chatting with Singular product manager Evyatar Ram.
Id. d’épisode : 1000542411065
GUID : 6472575b-b1f1-40a5-9a00-39bc258b02e5
Date de publication : 19/11/2021 à 01:36:54

Description

Growth Masterminds is smart user acquisition and mobile growth pros sharing their best insights on UA, retention, mobile measurement, mobile marketing data, IDFA, and much more.
Hosted by John Koetsier, we chat with brands like IMVU, DraftKings, and Mixtiles. We interrogate ad networks like Fyber, Kidoz, AppLike, Vungle, Bluestacks, and more. And we feature global experts like Eric Seufert and Jayne Peressini. Along the way, we hit topics like pLTV, creative optimization, incrementality, granularity, fraud, privacy, success in China ... and much, much more.

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