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Backcountry Marketing

Backcountry Marketing

Port Side Productions
Date de sortie : 2023-05-10
Backcountry Marketing - QR Code
LibreNew
137 épisodes
Audio
Écouter sur Apple Podcasts
LibreNew
137 épisodes
Audio
Écouter sur Apple Podcasts
Date de sortie : 2023-05-10
L’épisode le plus récent
Consumer Attention is Fragmented - Brands Need to Meet Consumers

Consumer Attention is Fragmented - Brands Need to Meet Consumers

Patrick Finnegan is the current VP/Account Director at Swanson Russell, a brand and product marketing agency. He focuses on long-term strategy and planning, as well as new business development for brands. In this discussion between Cole and Patrick,..
Durée : 32:29
Lecture
Patrick Finnegan is the current VP/Account Director at Swanson Russell, a brand and product marketing agency. He focuses on long-term strategy and planning, as well as new business development for brands.
In this discussion between Cole and Patrick, you'll learn about:
- the three types of consumer attention and how to capture them
- building narratives that actually make sense for consumers
- nurturing your exact audience
- pushing a consumer-centric direction at your own company
This is a shorter episode for us but packs a big punch with valuable advice and insight.
This podcast is brought to you by Port Side Productions. If you work at a brand or agency in the outdoor industry that needs help bringing a video project to life, head over to portsidepro.com and send us an email. We’d love to help!
Id. d’épisode : 1000612477863
GUID : c7a23e7b-7c64-415c-a7ac-6fccf5cd120a
Date de publication : 10/5/2023 à 13:00:00

Description

Listen to leaders of the outdoor marketing industry discuss the gritty details of their work, personal lives, and latest adventures. Whether you’re standing in the lift line, shuttling to fresh loam, or cracking a local beer, these conversations will teach you about the ever-changing world of marketing. This is the Backcountry Marketing podcast.
Produced by: Port Side Productions

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