À proposConditionsConfidentialitéContact
 
Actualisation
In Demand: How to Grow Your SaaS to $1M ARR and Beyond

In Demand: How to Grow Your SaaS to $1M ARR and Beyond

Asia Orangio
Date de sortie : 2023-04-18
© 2023
In Demand: How to Grow Your SaaS to $1M ARR and Beyond - QR Code
Libre0%
25 épisodes
Audio
Écouter sur Apple Podcasts
Libre0%
25 épisodes
Audio
Écouter sur Apple Podcasts
Date de sortie : 2023-04-18
© 2023
L’épisode le plus récent
EP26: The SaaS Black Hole

EP26: The SaaS Black Hole

Are you building a SaaS product but have not yet got your first paying customers? You might be in or about to go into the SaaS Black Hole.  In this episode of In Demand, Asia Orangio, CEO of DemandMaven, breaks down the SaaS black hole and covers how t
Durée : 30:24
Lecture
Are you building a SaaS product but have not yet got your first paying customers? You might be in or about to go into the SaaS Black Hole. 
In this episode of In Demand, Asia Orangio, CEO of DemandMaven, breaks down the SaaS black hole and covers how to think about pivoting, building your team, and bringing in outside help when you’re in this phase of building your company. 
TL;DR:
3:40 - The SaaS black hole is the time when you are going from having trial users to charging for your product and working on getting your first 10 paying customers. 
8:30 - The black hole phase looks different for every company. Sometimes, in rare cases, you nail the product and people want to sign up and pay right away. More often a few people convert, but there is real hesitation about paying and the value of the product. Depending on what happens in the black hole, you might need to go all the way back to customer discovery and really make sure you understand your audience and problem.
14:20 - The black hole can lead you to decide you need to totally pivot your product, to change focus to a new audience, or to realize that there is a problem or audience you didn't plan for, but that loves your product.
17:30 - It is very difficult to build a team while you're in the black hole because you don't know the answers to a lot of fundamental questions about your business.
20:45 - Most bootstrap founders don't plan big launches and instead choose to just go live. You don't need to feel like something big needs to happen when you start asking for your users to pay for the product.
24:30 - It makes sense to have a small team in this phase because you want to be able to make decisions quickly and take fast action when you need to pivot. When you have someone in marketing at this stage, they are going to have whiplash and struggle with the change of direction.
26:30 - From a growth consulting perspective, it makes sense to work with a company in the planning and preparation phase, pre-black hole or once a company is out of the black hole and has their first 10 paying customers.
Id. d’épisode : 1000609476773
GUID : https://permalink.castos.com/podcast/7184/episode/1425789
Date de publication : 18/4/2023 à 15:00:00

Description

Growing a SaaS? Yeah, that's hard. Growing a SaaS without a clue what you're doing from a marketing and growth perspective? Pretty much impossible. Especially if you want to break the $1M ARR mark. Your host Asia Orangio (previously Asia Matos) breaks down the marketing and growth myths and lays the foundation for SaaS and startup founders to grow their businesses with strategies and tactics that actually work — no matter if you're bootstrapped or VC funded. Listen, learn, subscribe, and execute.
About your host: Asia Orangio is the CEO & Founder of DemandMaven. Asia helps founders of early-stage startups reach their growth goals through proven growth strategies across GTM, acquisition, activation, retention, and expansion. In early 2018, Asia founded DemandMaven — a consulting firm dedicated to helping bootstrapped and funded early-stage startups build revenue-generating marketing engines. Previously, Asia served in a number of marketing roles, but most notably as head of marketing at Hull where she helped the team 10.5x in growth, and #FlipMyFunnel / Terminus as demand generation manager. Asia also served on the board of Moz before its successful acquisition in 2021.

Adresse du flux

https://feeds.castos.com/v530

Apple Podcasts : Avis des utilisateurs

Pas d'entrée