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Brand Master Podcast

Brand Master Podcast

Date de sortie : 2022-02-18
© 2022 Brand Master Podcast
Brand Master Podcast - QR Code
194 épisodes
Audio
Écouter sur Apple Podcasts
194 épisodes
Audio
Écouter sur Apple Podcasts
Date de sortie : 2022-02-18
© 2022 Brand Master Podcast
L’épisode le plus récent
194 | 193 - What Is Price Segmentation? (Modern Brand Example)

194 | 193 - What Is Price Segmentation? (Modern Brand Example)

Durée : 8:04
Learn what price segmentation is and how brands use it to appeal to different market segments.
👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/
By the end of this video you’ll know what price segmentation is how how to use it with a modern price segmentation example.
First, we’ll answer the question “What is price segmentation?” so you can understand how brands charge different market segments different prices for the same or similar products or services.
Next we’ll take a look at an example of price segmentation with Adobe and how the offer students discounted pricing as a stepping stone to their full pricing structure.
We’ll also take a look at value based pricing typically used in the creative services industry where agencies charge clients based on the value of the work to specific clients.
Next, you’ll discover how to develop a proce segmentation strategy for your own brand with this step-by-step process.
For more brand strategy resources and downloads visit https://brandmasteracademy.com/
Id. d’épisode : 1000551456343
GUID : Buzzsprout-10091733
Date de publication : 18/2/2022 à 04:00:00

Description

The Brand Master Podcast is a show dedicated to helping branding professionals and entrepreneurs to build brands using strategy, psychology, and creative thinking. Branding is far more than aesthetics. To build a brand that connects you need positioning, brand personality, a human persona and brand voice, communication and messaging frameworks, storytelling techniques. All of this and more are covered right here, through actionable tips, techniques, and systems. If you want to brand like a master, the brand master podcast will show you how. For more brand strategy resources visit www.brandmasteracademy.com

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