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Influencers of Sponsorship Marketing - a Roth Revenue Podcast

Influencers of Sponsorship Marketing - a Roth Revenue Podcast

Gavin Roth
Date de sortie : 2025-12-11
© All rights reserved
Influencers of Sponsorship Marketing - a Roth Revenue Podcast - QR Code
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49 épisodes
Audio
Écouter sur Apple Podcasts
Libre0%
49 épisodes
Audio
Écouter sur Apple Podcasts
Date de sortie : 2025-12-11
© All rights reserved
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#51 - Monique Giroux - Sponsorship Marketing Hall of Fame Inductee & Lecturer, School of Sports Administration at Laurentian University

#51 - Monique Giroux - Sponsorship Marketing Hall of Fame Inductee & Lecturer, School of Sports Administration at Laurentian University

Hey folks… Gavin Roth here with another episode of the Influencers of Sponsorship Marketing, I received a surprise LinkedIn message a couple months ago. It was from Monique Giroux, former head of sponsorship for CIBC and an inductee into the SMCC s
Durée : 48:06
Lecture
Hey folks… Gavin Roth here with another episode of the Influencers of Sponsorship Marketing,
I received a surprise LinkedIn message a couple months ago. It was from Monique Giroux, former head of sponsorship for CIBC and an inductee into the SMCC sponsorship hall of fame. I'd lost touch with Monique over the past few years. I knew she had stepped away from the industry and was vaguely aware she had travelled the world and wrote a book.
I had asked Monique to be on my podcast after her hall of fame induction in 2020, but she politely declined.
So it was a wonderful surprise to hear from her … and even better when she said she was teaching sponsorship and event marketing at laurentian university and using my podcast as course content.
She also expressed an interest in coming on the show, and I couldn't have been more flattered. So here's my chat with Monique - a look back at her career, the partnerships she worked on… including CIBC Run for the Cure and CIBC’s Pan Am Games partnership... her inspiring current chapter, and wonderful professional development advice.
I hope you enjoy.
And for more episodes of the Influencers of Sponsorship Marketing, follow me on LinkedIn, visit Apple Podcasts, Spotify, SoundCloud… or check out rothrevenue.com
#sportsbiz #mentorship #sponsorshipmarketing #professionaldevelopment
Id. d’épisode : 1000740861610
GUID : tag:soundcloud,2010:tracks/2227987976
Date de publication : 11/12/2025 à 16:26:18

Description

Gavin Roth chats with fellow sports and sponsorship marketing leaders about the industry from a brand, property and agency perspective. Each episode delivers a mix of insights and inspiration.
About the host: Gavin has spent 30 years in sponsorship marketing, sports marketing and media and is regarded as one of Canada's leading partnership architects. He trains/coaches partnership executives at Canada's leading sponsorship properties, and hosts the Influencers of Sponsorship Marketing Podcast, shining a light on the Canadian sports and sponsorship marketing industry.

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