Join CEO Tony Battaglene with our guest, CEO of Limestone Coast Wine and former Hawthorn FC captain, Richie Vandenberg.

As a 4th generation grape grower, Richie talks to us about his move from the family vineyard to football.  He discusses his return to the industry and his passion for the environment, which inspired him to change the goal posts with his wine brand, The Hidden Sea - a brand with a conscience.  The Hidden Sea is proving to be a brand with a purpose by making it their mission to remove plastic waste from the world’s oceans, and help consumers feel part of something bigger than themselves. For every bottle of wine sold, they remove ten plastic bottles from our oceans and waterways.

In July 2020, The Hidden Sea announced their ambitious goal of removing 1 billion plastic bottles from the world’s oceans by 2030.  In Feb 2022, they reached the 10 million bottle milestone, a remarkable achievement in the space of 18 months.

Tony and Richie also discuss the impact that China has had on Richie’s business as well his attempts to break through the “wall of wine” in Australian retail stores and his success in exporting to UK and Nordic markets.

Id. d’épisode : 1000555772773

GUID : Buzzsprout-10350569

Date de publication : 31/3/2022 à 01:30:00