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Employees as Thought Leaders. The Future of B2B Marketing. Guest: Bill Sherman Durée : 32:22
How can business use thought leadership principles to take ideas to scale? Let’s ask this week’s expert guest Bill Sherman, a B2B thought leadership strategist. B2B thought leadership opportunities are available for brands and individuals alike.
Host Michelle J Raymond asks -
· Definition of thought leadership
· Bill Sherman’s Four Elements of Thought Leadership framework
· Using thought leadership in social selling to generate revenue
· How can businesses spot ideal employees to build as thought leaders?
· 2023 B2B Thought Leadership predictions
Bill Sherman is the co-host of the popular podcast “Leveraging Thought Leadership." Available on all major podcast platforms. Listen to episode 438 as Michelle and Bill discuss “Connecting Social Selling to Brand and Thought Leadership.”
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#thoughtleadership #B2BThoughtLeadership #socialselling
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GUID : 6921b633-7975-4d7c-ab6c-9e10865d9fdd
Date de publication : 11/11/2022 à 10:37:46
