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Storytelling That Sticks for Business and Life

Storytelling That Sticks for Business and Life

Doug Stevenson
Date de sortie : 2022-09-15
©2022
Storytelling That Sticks for Business and Life - QR Code
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15 épisodes
Vidéo
Écouter sur Apple Podcasts
Libre0%
15 épisodes
Vidéo
Écouter sur Apple Podcasts
Date de sortie : 2022-09-15
©2022
L’épisode le plus récent
15. Creating Intrigue with Paul Butler

15. Creating Intrigue with Paul Butler

If you want your story to stick, to be memorable, to engage people’s full attention, you’ve got to say or do something that surprises people. You’ve got to catch them off guard, to create intrigue. In other words, confuse them or lose them. I...
Durée : 31:55
Lecture
If you want your story to stick, to be memorable, to engage people’s full attention, you’ve got to say or do something that surprises people. You’ve got to catch them off guard, to create intrigue. In other words, confuse them or lose them.
I know that sounds counterintuitive, to confuse them or lose them. But how many times has someone bored you to death by giving a well thought out but completely predictable presentation. Be unpredictable. Tell a story that makes them think, feel and engage with you.
In this episode I interview Paul Butler, the owner of New Leaf Training and Development. New Leaf is an international staff training and consulting firm. Paul and I met in London when I gave a presentation way back in 2005. As you’ll hear in this interview, his memory of that presentation and the stories I told is very vivid. It’s is a good example of what sticks.
Contact: doug@dougstevenson.com
Id. d’épisode : 1000579520231
GUID : 326ce417-714d-4159-967b-fd81349ecd6e
Date de publication : 15/9/2022 à 02:24:56

Description

This is a HOW-TO podcast. Instead of listening to other people tell their stories, learn how to tell YOUR story and make it stick. Behind every brilliant story is carefully designed craft and strategy. Let Doug take you ‘behind the curtain’ of great business storytelling.
Doug Stevenson, the creator of The Story Theater Method for strategic storytelling in business, will share storytelling hacks, techniques, and advanced story crafting skills. Learn how to CHOOSE the right story, how to make the right POINT, and how to BRAND your message. Facts fade, data gets dumped, but stories stick.
If you are a business professional at any level, from assistant manager to CEO, and you want to stand out, get ahead and make a positive impression, this podcast is for you. If you’re an entrepreneur who needs to grow your business, your story will sell you and your products and services. Stories build trust, establish credibility, and increase sales.
For over 25 years, Doug Stevenson has taught storytelling skills and strategies to speakers, trainers, leaders, marketers, salespeople, HR professionals, fundraisers and TED speakers. He has spoken in 18 countries to clients as diverse as US Bank, Google, Pfizer, Kellogg, Lockheed Martin, Microsoft, Coca Cola, Aetna and Red Bull.
Come study storytelling and more with Doug Stevenson.
Contact: doug@dougstevenson.com
Website: www.storytelling-in-business.com

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