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Soul & Science: Fast Forward Your Marketing Mind

Soul & Science: Fast Forward Your Marketing Mind

Mekanism and Jason Harris
Date de sortie : 2025-03-17
© 2024 Mekanism
Soul & Science: Fast Forward Your Marketing Mind - QR Code
LibreNew
110 épisodes
Audio
Écouter sur Apple Podcasts
LibreNew
110 épisodes
Audio
Écouter sur Apple Podcasts
Date de sortie : 2025-03-17
© 2024 Mekanism
L’épisode le plus récent
#86: AI vs. Human Creativity: Why Brands Still Resist the Future | Fredrik Thomassen, Co-founder & CEO of Superside

#86: AI vs. Human Creativity: Why Brands Still Resist the Future | Fredrik Thomassen, Co-founder & CEO of Superside

Why are brands still hesitant to embrace AI in creative work—even when it delivers faster, cheaper, and often better results? In this episode, Superside co-founder & CEO Fredrik Thomassen joins Jason Harris to explore the Soul & Science of...
Durée : 31:59
Lecture
Why are brands still hesitant to embrace AI in creative work—even when it delivers faster, cheaper, and often better results?
In this episode, Superside co-founder & CEO Fredrik Thomassen joins Jason Harris to explore the Soul & Science of AI-powered creativity—and why the biggest barrier to AI adoption isn’t the technology, but human resistance to change.
Fredrik shares how Superside is reshaping the creative industry, using AI to optimize workflows, scale production, and help brands break through the noise. He reveals the surprising ways AI outperforms human-generated creative, why the briefing process is the real bottleneck in marketing, and how companies can rethink their approach to creative strategy before they fall behind.
What’s Inside:
✅ The biggest misconception about AI-generated creative—and why brands still resist it.
✅ How AI-powered briefing tools are solving the #1 bottleneck in creative work.
✅ The Soul & Science of AI—why the real challenge isn’t tech, but trust.
✅ Why brands that fail to integrate AI into their workflow will struggle to compete.
Memorable Moments:
💡 "People say AI can’t do strategy or taste—but the data tells a different story."
💡 "If you don’t get your clients to embrace AI, you’ll be left behind."
💡 "AI isn’t replacing creatives—it’s freeing them up to make better work."
Brought to you by Mekanism.
Id. d’épisode : 1000699462560
GUID : https://api.spreaker.com/episode/64886186
Date de publication : 17/3/2025 à 08:00:07

Description

In today’s world how does a brand break through the noise and become iconic? Well, there’s a complex marketing machine running behind all your favorite brand names that goes deeper than you could imagine.
Join Jason Harris, co-founder and CEO of award-winning creative agency, Mekanism, as he speaks with leading experts about how to build an iconic brand. We will pull back the curtain on how culturally relevant brand building and always-on digital work together to make brands famous and drive business Results. Think of it as EQ meeting IQ. Let’s fast forward our marketing minds on the Soul & Science Podcast.
Soul & Science is a Mekanism podcast produced by Maggie Boles, Ryan Tillotson, Grace Robert and Lily Jablonski. The show is edited by Daniel Ferreira, with theme music by Kyle Merritt.
At Mekanism we build iconic brands with Soul & Science. The Soul is culturally relevant brand building and the Science is the always-on marketing activities that drive the bottom line. Learn more at mekanism.com.
Brought to you by Mekanism.

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