In Neil Patel's blog which promises to provide everything you need to know about Performance Max campaigns, there are some statements we disagree with. This includes their claim that "PMax is perfect for people who don’t have the time or knowledge to optimize their own campaigns."

If there's one thing we hope one has learned from our episodes on PMax, it's that they're harder to optimize than the other campaigns.

Plus Google reported $68 billion in revenue in the first quarter, with $39 billion from Search and Ads. Performance Max campaigns are one of the key revenue drivers in Search, which is up 24%. Here are the main points from Google's Q1 earnings call and how these may affect Google Ads advertisers and agencies.

Performance Max Campaigns Driving Growth In Google Ads Revenue: https://www.youtube.com/redirect?event=video_descriptionandredir_token=QUFFLUhqbkNtYnBzcTVLMDlUTVZsamx4d01BUTFaeFpEd3xBQ3Jtc0trWTgyZWRTQ1VKWXh0c2VmaUw4V3FqQkpzMi1HNVgxaGp5RWlialgzYUtLM0ViNWNwOV9jOVdqWWNNNjVHVGNiaWctVFgyLXZqRkItdldlYjZwd3pSb182M0tZNmNMV3JUQnpiejNQWHBYYUowOXllUQandq=https%3A%2F%2Fwww.searchenginejournal.com%2Fperformance-max-campaigns-driving-growth-in-google-ads-revenue%2F448299%2F%23closeandv=bMK0H9a4nYA (https://www.searchenginejournal.com/p...)

Neil Patel's blog on Performance Max:

https://www.youtube.com/redirect?event=video_descriptionandredir_token=QUFFLUhqbVR5bmNvNUdiVF9ucDg0cEgxYTBHajh5QXROd3xBQ3Jtc0ttNnhfMVlRTV9haW9xM0pNSkJ0WmM3YVRLZnVYLWlmMTdaTWNRX3NGVTVyUTYzTkpYRExYYlBobzYzeTZfOU1SajlhV1l0RjhBWW95aXR6VUxrYTU0bmg4dDVjbjByWGk3RXpkOHNlNnJvQzh5RmVIUQandq=https%3A%2F%2Fneilpatel.com%2Fblog%2Fperformance-max-campaigns%2Fandv=PR5rh78ASFU (https://neilpatel.com/blog/performanc...)

🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://www.youtube.com/watch?v=oXoFn7dUvL8andt=0s (https://youtu.be/oXoFn7dUvL8)

https://www.youtube.com/watch?v=_mOv9_qrtpgandt=0s (https://youtu.be/_mOv9_qrtpg)

https://www.youtube.com/watch?v=syadgcDVntUandt=0s (https://youtu.be/syadgcDVntU)

Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:

https://www.youtube.com/playlist?list=PLpSgV5gCkUviyl7qG5UTCySebihr5ciAG (https://youtube.com/playlist?list=PLp...)

🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://www.youtube.com/watch?v=4Kcf-IHVbAwandt=0s (https://youtu.be/4Kcf-IHVbAw)

🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:

https://www.youtube.com/watch?v=9TziUBrF_hsandt=0s (https://youtu.be/9TziUBrF_hs)

Apply here: https://www.youtube.com/redirect?event=video_descriptionandredir_token=QUFFLUhqbXo5amRyTnB0dVM1bFZpeHNSU3FMZlM4dEF4d3xBQ3Jtc0tuTHRKQ08xa1VEaXp0ZzJURmY2WHdORENtbjdvTUZfRTN2eXZDa1VIYUxNMW55Uk1hNGdNZjNvNDVYSHJ1NVk2TU11Y2RGc0h3UldNRGVJaG9OYlhxRWdkamN6QnA0czhHREI0MkNPdzNINHZ6WE5UTQandq=https%3A%2F%2Fsol8.com%2Fapply%2Fandv=PR5rh78ASFU (https://sol8.com/apply/)

💯The Ultimate Guide to Google Ads for Lead Generation:

https://www.youtube.com/redirect?event=video_descriptionandredir_token=QUFFLUhqbW5aUzcwTFRmd1pLM0VIZW9oZDlsWS1LbllxZ3xBQ3Jtc0tsSWFjUW9EUW4yeVk5emE4UjYtOXZsSnRGZlgzY0cwR3kyRTV2MW5EUnFtbzFkTC0yU0JjT3NMRFNtOUtPcVF1THFqaXNfUGVCNDRzNkFqUWxMdFJhbzlQSGNjempxS3hORVIzbFV6WXdKTTZBcEtrYwandq=https%3A%2F%2Fsol8.com%2Fgoogle-ads-lead-geneandv=PR5rh78ASFU (https://sol8.com/google-ads-lead-gene)...

🛒 Everything you need to know about Google Ads for eCommerce:

https://www.youtube.com/redirect?event=video_descriptionandredir_token=QUFFLUhqa25yYmt6dHJ1YnNlaDNab2xhdlc2TnNlekJkQXxBQ3Jtc0trSFJDT3l2MlNROG1zcTk5dV9YWmIyNTNneG5OU0JOYWRnODdGQ2Z0cDZuejA2b3NEcWMwUE52LUxDWlNoU19VRWVOOUNfZTE4Y091MEptUy1jeUZDd3pkUHdPSXQwZHpuQVJ2TmhKT3J3dmRJR2VOdwandq=https%3A%2F%2Fsol8.com%2Fgoogle-ads-for-ecommandv=PR5rh78ASFU (https://sol8.com/google-ads-for-ecomm)...

🧲 The only guide you’ll ever need...

Id. d’épisode : 1000562495031

GUID : a8429ac3-6a5d-478b-b768-564409f84fd9

Date de publication : 19/5/2022 à 11:00:00