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That's What I Call Marketing

That's What I Call Marketing

Conor Byrne
Date de sortie : 2023-02-07
© Conor Byrne
That's What I Call Marketing - QR Code
LibreNew
25 épisodes
Audio
Écouter sur Apple Podcasts
LibreNew
25 épisodes
Audio
Écouter sur Apple Podcasts
Date de sortie : 2023-02-07
© Conor Byrne
L’épisode le plus récent
S2, Ep3: Jenni Romaniuk On Her New Book, Better Brand Health

S2, Ep3: Jenni Romaniuk On Her New Book, Better Brand Health

Durée : 1:03:54
Lecture
Prof. Jenni Romaniuk gave us her first interview discussing her new book Better Brand Health. Jenni Romaniuk is Research Professor and Associate Director of the Ehrenberg-Bass Institute, at the University of South Australia and author of Building Distinctive Brand Assets and How Brands Grow Part 2. Jenni's research covers brand equity, mental availability, brand health metrics, advertising effectiveness, distinctive assets, word of mouth and the role of loyalty and growth. Today we cover some of the key concepts in Jennis first two books and dig into her new book Better Brand Health, understanding how it came about (its been a long time in the making) and what some of the key themes in it - its all about making sure we measure the right things in the right way. If you want to know about Better Brand Health this is the episode for you. You can order Jennis new book at www.jenniromaniuk.com.
Hosted on Acast. See acast.com/privacy for more information.
Id. d’épisode : 1000598381974
GUID : 63dbf12d23cd6b0011f00f42
Date de publication : 7/2/2023 à 05:21:39

Description

That's What I Call Marketing is to Podcasts what Avis was to Car Rental - we are number 2 so we try harder! Yes this Marketing Podcast with host Conor Byrne is not the world's number 1 podcast - just yet - but we are forging a path thanks to some of the most incredible marketing minds out there. Joined every two weeks by CMO's, founders and marketing leaders from across the globe, this podcast tackles some of the big issues facing marketers today, as well as hoping to provide inspiration by hearing the incredible stories marketing leaders share of their journey to the top.
Hosted on Acast. See acast.com/privacy for more information.

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