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Brand Enabled: The Human Stories Behind Branding

Brand Enabled: The Human Stories Behind Branding

Gabriel Cohen and Holly Osborne
Date de sortie : 2025-03-11
©2025 Monigle Associates, Inc. All Rights Reserved.
Brand Enabled: The Human Stories Behind Branding - QR Code
LibreNew
41 épisodes
Audio
Écouter sur Apple Podcasts
LibreNew
41 épisodes
Audio
Écouter sur Apple Podcasts
Date de sortie : 2025-03-11
©2025 Monigle Associates, Inc. All Rights Reserved.
L’épisode le plus récent
Building a global brand: Lessons from FedEx with Monica Skipper - Part 2

Building a global brand: Lessons from FedEx with Monica Skipper - Part 2

Durée : 43:20
Lecture
In this second part of our conversation with Monica Skipper, former VP of Brand at FedEx, we delve deeper into the intricacies of global brand management. Monica shares more of her invaluable insights, including:
The evolution of FedEx's brand architecture and the challenges of integrating acquisitionsStrategies for brand enablement and moving away from the "brand police" mentalityThe critical role of data in shaping brand strategies and decision-makingBalancing global brand consistency with local market needs across 220 countriesThe importance of leadership support in driving major brand initiativesMonica also offers her perspective on the value of having both client-side and agency experience in brand management. She provides practical advice for navigating complex organizational structures and building influential relationships across departments.
This episode offers a rare, behind-the-scenes look at brand management within a Fortune 500 company, providing valuable lessons for brand professionals at all levels.
Love the show? Subscribe, rate, review, and share! https://www.monigle.com/
Id. d’épisode : 1000698719735
GUID : dcAU09DAV
Date de publication : 11/3/2025 à 11:00:00

Description

Welcome to the Brand Enabled podcast—a reinvigorated series built exclusively for brand leaders seeking to unlock the secrets of authentic brand enablement.  
 
With every episode, we’re diving deeper than ever before into the art and science of brand enablement to uncover the hidden triggers behind successful brand strategies – transforming even the most challenging brand conundrums into actionable insights. 
 
Joining Gabriel Cohen, Monigle’s Chief Marketing Officer, on this transformative journey is our co-host, Holly Osborne. Holly’s candid storytelling and real-world experience set the stage for insightful and human conversations that bring a rare blend of agency savviness and client-side grit to the table. Together, Gabe and Holly create a dynamic space that allows every listener to hear the real stories behind the messy art of managing brand in complex organizations. 
We’re committed to sharing the honest stories experienced through the challenges and triumphs of brand leadership. Expect candid stories and valuable lessons. We’re narrowing our focus to the specific challenges faced by corporate brand professionals at organizations such as FedEx, Intel, HP, NetApp, and more. From evolving internal brand architecture to translating technical expertise into a compelling narrative, our episodes are a masterclass in brand enablement delivered through engaging and relatable conversations. 
Learn how brand leaders balance between strategic rigor and creative freedom, understand the importance of radical patience, and hear moments of genuine vulnerability where brand leaders share where they’ve stumbled and the ingredients that sparked breakthrough moments.  
Don’t miss out on these insightful conversations – subscribe to Brand Enabled and get ready to experience a podcast that not only informs, but inspires you to rethink, reimagine, and ultimately re-energize your brand strategy. Send us your questions, suggest guests, and become part of the dialogue by contacting us at gabriel@brandenabled.co & holly@brandenabled.co. Together, we'll uncover the secrets to building resilient, impactful brands in today's fast-paced world. 

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