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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

Date de sortie : 2022-12-12
© 2023 Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Behavioral Science For Brands: Leveraging behavioral science in brand marketing. - QR Code
4 épisodes
Audio
Écouter sur Apple Podcasts
4 épisodes
Audio
Écouter sur Apple Podcasts
Date de sortie : 2022-12-12
© 2023 Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
L’épisode le plus récent
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Haagen-Dazs sounds foreign so it must be good. This episode explores how Haagen-Dazs leverages foreign branding and price relativity, turning frozen CPG into luxury and setting up positive consumer expectations.
Id. d’épisode : 1000589944587
GUID : Buzzsprout-11857771
Date de publication : 12/12/2022 à 18:00:00

Description

The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.

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