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The Digital Marketing Mentor

The Digital Marketing Mentor

Danny Gavin
Date de sortie : 2023-01-25
© 2023 Optidge, Inc.
The Digital Marketing Mentor - QR Code
LibreNew
2 épisodes
Audio
Écouter sur Apple Podcasts
LibreNew
2 épisodes
Audio
Écouter sur Apple Podcasts
Date de sortie : 2023-01-25
© 2023 Optidge, Inc.
L’épisode le plus récent
002: Office Hours | Manually Automated - Optimizing Bidding in Paid Search Campaigns with Rachael Howle

002: Office Hours | Manually Automated - Optimizing Bidding in Paid Search Campaigns with Rachael Howle

Durée : 39:17
Lecture
Welcome to Optidge’s Office Hours! 
Our Office Hours episodes are your go-to for details, how-to’s, and advice on specific marketing topics. Join our fellow Optidge team members, and sometimes even 1:1 teachings from Danny himself, in these shorter, marketing-focused episodes every few weeks. Get ready to get marketing!
Summary
Learn the differences between paid search campaigns with a manual bidding strategy vs an automated (or smart) bidding strategy as we discuss the best methods you can use to optimize your ad spend. Rachael Howle is the Head of Paid Search at Optidge and shares her knowledge and experience utilizing manual bidding strategies and how and when to switch campaigns to automated bidding in Google Ads.
Episode Highlights 
[6:52] Rachael and Danny chat about the differences between manual and automated bidding, including how automated bidding utilizes Google's platform.[8:55] Rachael discusses different automated bidding strategies and goals.[9:52] The successes we've seen moving to Maximize Conversions campaigns, and steps to take to evaluate manual bidding campaigns. [17:28] Why the big push from Google to shift to automated bid strategies?[20:44] Rachael provides insight into the continued need for the human touch with campaigns. Automation is only part of it; it’s only a tool. You still need to have the master craftsman. [22:55] Danny and Rachael dive into the significant benefits of utilizing an agency to manage your paid search campaigns[24:24] Rachael shares her parting thoughts: manual bidding is certainly still worthwhile. Episode Links
University of TexasUniversity of Houston, Bauer College of BusinessGoogle Ads Automated BiddingAutomated Bidding StrategiesWe Had a Little Real Estate ProblemProject Hail MaryThe Humanized LeaderRachael on LinkedIn
Follow The Digital Marketing Mentor:
Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor
Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:
Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.
Id. d’épisode : 1000596564269
GUID : Buzzsprout-12057709
Date de publication : 25/1/2023 à 16:00:00

Description

Get ready to get human! Digital marketing has a whole “people” side of things, and we’re here to uncover it! Danny Gavin, your Digital Marketing Mentor, explores the meeting point of mentorship and marketing in this captivating podcast featuring interviews with marketing experts and industry leaders. As they chat about their history with mentorship and guiding others, they’ll delve into how these connections have affected their careers, marketing strategies, and lives. Deep conversations on how we’re all human highlight how current marketing trends are influenced, and you’ll come away from each episode with real, actionable marketing strategies and skills to implement.

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