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07 - Understanding the Will of Your Users’ Existing Communities | Jen Allen

07 - Understanding the Will of Your Users’ Existing Communities | Jen Allen

Durée : 29:16
Lecture
Jen Allen does community growth at Lavender. Lavender has had success using fresh marketing and community engagement tactics to leverage social media to better understand their target users and get them excited about the Lavender product. 
On today’s show, Jen discusses how her background in sales and being an online creator prepared her for her current community growth role. (Or, as Lavender likes to call it, “area,” instead of “role.”) 
How do you find the communities your target users (not buyers, a distinction we highlight throughout this episode) are hanging out in? Where are they going to ask questions peer-to-peer? Where do they feel safe to ask questions and find resources? Wherever that might be, go hang out with them there. But, before you do, listen in for some tips from Jen as to how to fit-in when you’re “lurking” the community and be a value-add so that they don’t feel like there’s a “stranger in the room.”
Id. d’épisode : 1000605693034
GUID : Buzzsprout-12403022
Date de publication : 24/3/2023 à 10:00:00

Description

Welcome to The Market[ing] Together podcast with Logan Lyles. Marketing has changed. Ads are more expensive, standing out in a flooded inbox is so much harder, and the funnel isn’t a fun buying experience. If you want to solve the problems you’re facing as a marketer, it’s time to build a new playbook. Each episode of the Marketing Together podcast will feature an expert guest who shares their insights on topics such as content marketing, influencer marketing, evangelism, affiliates, and more. Learn how to gain trust when you're not in the buyer's seat, how to market with people who have been there, and how to create value for your customers. Join us as we explore a new era of marketing. Don't miss an episode by following the Market[ing] Together podcast and subscribe to the weekly newsletter to get bite-sized takeaways from each episode. The Market[ing] Together podcast is a part of the PartnerHacker network.

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