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Artificially Intelligent Marketing

Artificially Intelligent Marketing

Paul Avery and Martin Broadhurst
Date de sortie : 2023-11-24
© Paul Avery and Martin Broadhurst 2023
Artificially Intelligent Marketing - QR Code
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34 épisodes
Audio
Écouter sur Apple Podcasts
Libre0%
34 épisodes
Audio
Écouter sur Apple Podcasts
Date de sortie : 2023-11-24
© Paul Avery and Martin Broadhurst 2023
L’épisode le plus récent
Interview: Eric Xiao, CEO of Laxis - The AI Assistant Revolutionising Revenue Teams

Interview: Eric Xiao, CEO of Laxis - The AI Assistant Revolutionising Revenue Teams

Durée : 33:19
Lecture
Welcome to a special edition of "Artificially Intelligent Marketing", where we delve into AI's transformative role in marketing and beyond. Join Martin as he uncovers the impressive strides made by Eric Xiao and his AI tech company, Laxis.
Venture to Innovation: Discover Eric's transition from venture investing to founding Laxis and how his experiences have shaped the development of Laxis, an AI assistant that enhances productivity for revenue teams.
Intelligent Integrations: Eric takes us through Laxis's impressive capabilities, from its effortless CRM integration with platforms like HubSpot and Salesforce, to its conversational chatbot that personalises interactions by recalling past conversations.
Laxis at a Glance: Boasting 25,000 active users across 3,000 organisations, Laxis's influence is undeniable. Eric outlines AI assistants' distinct advantages to sales consultants and business developers, emphasising efficiency and customer engagement.
Security in AI: Addressing privacy concerns is paramount. Our discussion includes the stringent encryption and safety protocols Laxis adheres to, ensuring user data remains protected in an era where AI assistance is increasingly common.
AI's Expanding Horizon: Eric shares his enthusiasm for AI's potential, speculating on future advancements that will further integrate AI into our daily routines and professional lives.
A Market of Minds: We dive into the competitive realm of AI transcription tools, the critical role of meticulous meeting notes, and the synergy of AI-generated content with genuine expertise.
Marketing Mastery: Eric imparts the marketing wisdom garnered through Laxis's journey, from harnessing organic growth to forging alliances with titans like Google, Cisco, and Zoom, to leveraging AI for content creation and SEO.
Don't miss this deep dive into AI with Eric Xiao on "Artificially Intelligent Marketing." Tune in to discover the edge AI can give your marketing and sales strategies.
Id. d’épisode : 1000636434706
GUID : b26756ba-45f4-437a-a0f4-ee77a09d2f9f
Date de publication : 24/11/2023 à 16:33:51

Description

Welcome to Artificially Intelligent Marketing, the weekly podcast that explores the intersection of artificial intelligence and marketing. Join your hosts, Paul Avery and Martin Broadhurst, as they dive deep into the latest stories, tools, and applications in AI for marketing and chat with thought leaders in the field to uncover insights about the future of AI in marketing.
In each episode, Paul and Martin will bring you fascinating stories about how AI is transforming marketing, from chatbots and personalisation to predictive analytics and voice assistants. They'll share their own experiences and insights, and interview experts and practitioners from across the marketing world to help you understand the potential of AI and how to make the most of it in your own marketing strategy.
Whether you're a marketer looking to stay ahead of the curve, a data scientist interested in the latest techniques, or just someone fascinated by the potential of artificial intelligence, The Artificially Intelligent Marketing Podcast has something for you. So tune in every week to stay up to date with the latest developments in AI and marketing, and join the conversation about the future of this exciting field.

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