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The Business of Apparel

The Business of Apparel

Date de sortie : 2025-03-27
© 2023
The Business of Apparel - QR Code
109 épisodes
Audio
Écouter sur Apple Podcasts
109 épisodes
Audio
Écouter sur Apple Podcasts
Date de sortie : 2025-03-27
© 2023
L’épisode le plus récent
Watch Your Business Thrive By Simplifying Your Product Offers

Watch Your Business Thrive By Simplifying Your Product Offers

Watch Your Business Thrive By Simplifying Your Product Offers In today's episode, I'm teaching you about the one thing that will help your business thrive! You'll discover the power of simplicity and focus in connecting with your ideal customer. At...
Durée : 21:41
Watch Your Business Thrive By Simplifying Your Product Offers In today's episode, I'm teaching you about the one thing that will help your business thrive! You'll discover the power of simplicity and focus in connecting with your ideal customer. At Unmarked Street, we shifted our focus from appealing to a broad audience to appealing to a singular target customer by making our communication crystal clear and simplifying our product offers.
Brand refinement, inspired by Russell Brunson's funnel strategy, highlights the chaos that comes from trying to please too many people at once and how narrowing down your audience and product line can revolutionize customer engagement. This approach isn't just theory; it's a practice we're implementing and building along with what our target customer wants. 
In this episode, you’ll hear: -How simplifying your product offers makes a HUGE impact.
-It's very normal to feel like your business is being spread too thin.
-How you're confusing people and driving them away.
-It's not possible to create a product for everyone to love.
 
Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here!
 
We can’t wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course
To connect with Rachel, you can join her LinkedIn community here: LinkedIn.
To visit her website, go to: www.unmarkedstreet.com.
Id. d’épisode : 1000701052405
GUID : cf3eddd7-0bdf-4647-bb56-a34f26d6f663
Date de publication : 27/3/2025 à 12:00:00

Description

Rachel Erickson brings her 20 years of expertise in the apparel manufacturing industry to this show to inspire you to build your best brand yet.
Each week, you’ll hear from Rachel along with other industry experts who are shedding light on what is needed to build your own apparel line from scratch or to take your existing apparel brand to the next level and create sustainable and unstoppable growth. Rachel’s big emphasis on proper techniques, sustainable practices and business clarity will be sure to help you create loyal customers who happily purchase from you again and again.
Make sure you follow this podcast so you don’t miss a single episode if you’re running your own apparel business or looking to start!

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