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What marketers can learn from Karl Lagerfeld’s personal brand Karl Lagerfeld didn’t just design fashion, he was the brand.
Katie Street sits down with Mirjam Schuele, SVP of Marketing at Karl Lagerfeld, live from the brand’s Amsterdam headquarters, to unpack how Karl built one of the most iconic personal bran
Durée : 34:04
Karl Lagerfeld didn’t just design fashion, he was the brand.
Katie Street sits down with Mirjam Schuele, SVP of Marketing at Karl Lagerfeld, live from the brand’s Amsterdam headquarters, to unpack how Karl built one of the most iconic personal brands in history, long before “personal branding” was even a concept.
Together, they explore:
How Karl Lagerfeld deliberately built an unmistakable personal brand
Why accessibility and “masstige” were central to his vision
How the brand has evolved since Karl’s passing and how his legacy lives on
What modern marketers can learn from Karl’s fearless authenticity
The role of people, culture and community in marketing today
Why authenticity will matter even more in an AI-driven future
As Karl himself famously said: “Embrace the present and invent the future.”
Listen now and learn how one man became larger than life and how you can apply those lessons to your own brand.
Connect with us:
Mirjam Schuele
LinkedIn: https://www.linkedin.com/in/mirjam-schuele-6b405054/
Katie Street
LinkedIn: https://www.linkedin.com/in/katiestreet/
Instagram: https://www.instagram.com/streetmate/
Marketing in the Madness
LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/
Instagram: https://www.instagram.com/marketinginthemadness/
Street Agency
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/
GUID : marketinginthemadness.podbean.com/5111776a-3d93-30a9-871d-54d97309573b
Date de publication : 10/2/2026 à 07:30:00
