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Do THIS to Sell Books Direct | Katie Cross 25 novels. Barely making money. Frustrated with Amazon. Then she built a Shopify store, automated everything, and now has almost 50,000 orders — with 88% email open rates and a system that sells books while she's with her kids.Katie Cross has been sel
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25 novels. Barely making money. Frustrated with Amazon. Then she built a Shopify store, automated everything, and now has almost 50,000 orders — with 88% email open rates and a system that sells books while she's with her kids.Katie Cross has been selling direct since 2019 — before it was a trend. In this episode, she breaks down exactly how she built her direct sales system from scratch, the email automations that recover lost sales in the background, and why she cut her list from 100,000 subscribers to 5,000 and started making MORE money.If you've been thinking about selling direct but don't know where to start — or you set up a website and nothing's happening — this conversation will change how you think about everything from your email list to your store to how you spend your time.We talk about:→ The mindset shift that changed everything (hint: think Starbucks)→ Why your direct sales store is sitting there making nothing→ The website-exclusive strategy that pulls readers off Amazon every week→ How her email automations sell books without her touching anything→ Why she spends only 5 hours a month on email — and how→ The one-hour weekly habit that runs her entire author business→ Why bundles outsell single books every time→ The honest truth about whether YOU should even do direct sales→ And LOTS more0:00 — The mindset shift that changes everything4:10 — Katie's journey to direct sales8:22 — The audiobook royalty wake-up call10:43 — Why your store isn't selling17:11 — Website exclusives that pull readers off Amazon23:59 — The email automations running in the background34:24 — Should you even do direct sales? (Honest answer)43:35 — The weekly habit every author needs56:49 — Where to start (or how to fix what's broken)Find Katie Cross: katiecrossbooks.comFollow Pint and Portal on your favorite podcast app: pod.link/1697315896Check out our latest deals and offerings to help you grow your author business and to help support the show: pintandportal.com/deals📚 Also don't miss our Friends at Publisher Rocket for an amazing deal!Join over 117,000+ serious authors using Publisher Rocket to sell more books.Publisher Rocket has a vast array of tools including:✅ Keyword Search - Uncover hidden gems and profitable keywords to maximize your book's visibility✅ Category Search - Dive deep into Amazon's 19,000+ categories and find the perfect fit for your book✅ Competition Analyzer - Peek behind the curtain and discover your rivals' sales, rankings, and strategies✅ Amazon Keywords Generator - Save hours of tedious research with thousands of auto-generated keywordsFind out more at: publisherrocket.cartknox.com💰 WISE — Make your money work worldwide, for less.Send, spend and get paid — 40 currencies, all at your fingertips.Sign up for Wise and get your first international transfer (up to $800 CAD or ~$550 USD) FREE.Media CreditsTheme Song: Commercial Rock by StudioKolomna (Envato License) Background Music: Soft Chill Background by sonicscope (Envato License) Stock Video: Licensed via EnvatoAffiliate Disclosure: Some links may be affiliate links. Using them costs you nothing extra and helps support the show.© Herman Steuernagel The Pint & Portal Podcast
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Date de publication : 22/4/2026 à 14:00:00