L’épisode le plus récent
Inside the Playbook of Heineken’s Global Brands Director: Natasha Maharaj. From Johannesburg to Amsterdam, Natasha Maharaj has helped shape brands that don’t just sell, but shift culture.
Now Global Brands Director at Heineken, she joins The Diary of a CMO™ to discuss:
Balancing local soul with global scaleCreativity in on
Durée : 1:14:50
From Johannesburg to Amsterdam, Natasha Maharaj has helped shape brands that don’t just sell, but shift culture. 🇿🇦 ➡️ 🌎 From Unilever’s disciplined brand building to Nestlé’s commercial deep dives, from local cultural hits at Distell to scaling for 100+ countries at Heineken, Natasha Maharaj has walked the talk and has the battle scars to show for it. Now Global Brands Director at Heineken (overseeing brands like Desperados, Amstel & Tiger Beer), Natasha Maharaj joins me on this all-new episode of The Diary of a CMO™ to discuss:✅ Balancing local soul with global scale✅ Creativity in one of the world’s most regulated categories✅ The power of cross-functional, psychologically safe teams✅ Marketing’s biggest job today is to co-create, not control✅ How to keep 100-year-old brands hot with Gen Z...and so much more.This episode is a masterclass in building brands that last, building people and not just market share, and defying all odds including yourself. 📌
🎙 ABOUT THE PODCAST
The Diary Of A CMO™ is a thought-leadership podcast and content platform for leading minds in the advertising and broader marketing communications industry on the African continent and the world at large.
The Diary Of A CMO™ hosts the world's brightest marketing as well as industry leaders across related media, tech, and creative industries.
🔗 CONNECT WITH EYITAYO
📸 Instagram - /eyitayo_olayemi
👥 Linkedin - /eyitayo_olayemi
🐦 Twitter - /madnessmeta
🎥 YouTube Channel - /@TheDiaryOfACMO
GUID : e022160e-a19b-4587-8a8e-067a23c6e38e
Date de publication : 3/7/2025 à 02:00:00
