L’épisode le plus récent
From Seed to Shelf: Crafting a Global Avocado Brand Join host Patrick Kelly and guest Manuel Michel, Managing Director of the Colombia Avocado Board, to explore how Avocados from Colombia is redefining consumer perception and building a standout brand in the global produce aisle. They dive into how the n
Durée : 39:18
Join host Patrick Kelly and guest Manuel Michel, Managing Director of the Colombia Avocado Board, to explore how Avocados from Colombia is redefining consumer perception and building a standout brand in the global produce aisle. They dive into how the nation’s powerful country-branding—highlighting Colombia’s lush biodiversity, sustainability ethos, and rich cultural story—is fueling awareness and retail momentum
This episode offers a compelling story for growers, marketers, and avocado lovers alike—a behind-the-scenes look at how Colombia is leveraging brand strategy, consumer education, and retail partnerships to position its avocados as a premium, sustainable choice on shelves worldwide.
GUID : 924d320d-e851-42fc-bab5-bae2a2aae847
Date de publication : 25/6/2025 à 06:00:00
