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Real Research: The Market Research Podcast

Real Research: The Market Research Podcast

Sawtooth
Date de sortie : 2026-03-10
© Copyright 2025 All rights reserved.
Real Research: The Market Research Podcast - QR Code
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15 épisodes
Audio
Écouter sur Apple Podcasts
Libre0%
15 épisodes
Audio
Écouter sur Apple Podcasts
Date de sortie : 2026-03-10
© Copyright 2025 All rights reserved.
L’épisode le plus récent
16: Synthetic Survey Data? It's Not Data with Chris Chapman

16: Synthetic Survey Data? It's Not Data with Chris Chapman

This episode features Chris Chapman (Executive Director, Quant UX Association) and his take on LLM-generated “synthetic survey responses.” He lays out two paths to learn what people think: ask real people directly, or build a pipeline that generates
Durée : 1:24:10
Lecture
This episode features Chris Chapman (Executive Director, Quant UX Association) and his take on LLM-generated “synthetic survey responses.” He lays out two paths to learn what people think: ask real people directly, or build a pipeline that generates “responses” using models, prompts, and “digital twins.”
Chris explains why he believes synthetic responses are never something you can certify in advance, why ideas like random sampling don’t map neatly to LLM outputs, and why surveys are better understood as motivated communication shaped by wording and context.
Watch the full webinar and download Chris's slides here.
Id. d’épisode : 1000754243919
GUID : sawtooth.podbean.com/480873f0-1497-347a-b452-0866137ea01e
Date de publication : 10/3/2026 à 02:04:50

Description

Welcome to Real to Research, a podcast for marketing research professionals who want to hear from experts, learn about methodologies, stay up to date on industry news and explore new ideas and thinking. In each episode, we will pack in as much value as possible while diving into what real researchers are doing on the front line.

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