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Real Story on Martech

Real Story on Martech

Tony Byrne and Jarrod Gingras
Date de sortie : 2025-04-28
© Real Story Group
Real Story on Martech - QR Code
LibreNew
4 épisodes
Audio
Écouter sur Apple Podcasts
LibreNew
4 épisodes
Audio
Écouter sur Apple Podcasts
Date de sortie : 2025-04-28
© Real Story Group
L’épisode le plus récent
Martech Selection: The Good, the Bad, and the Ugly

Martech Selection: The Good, the Bad, and the Ugly

Choosing the right MarTech platform is one of the most critical — and most commonly botched — decisions enterprise teams face. Real Story Group’s Jarrod Gingras and Tony Byrne break down the “good” practices that lead to successful outcomes, t
Durée : 40:11
Lecture
Choosing the right MarTech platform is one of the most critical — and most commonly botched — decisions enterprise teams face. Real Story Group’s Jarrod Gingras and Tony Byrne break down the “good” practices that lead to successful outcomes, the “bad” habits that derail teams, and the truly “ugly” missteps that can doom a project before implementation even begins. From building a solid business case and conducting test-based evaluations to avoiding bloated spreadsheets and vendor manipulation, this episode is packed with real-world examples, practical tips, and expert insights. 
In this episode:
Introduction to MarTech Platform SelectionThe Good: Successful Technology SelectionsThe Bad: Common Pitfalls in SelectionThe Ugly: Worst Case ScenariosConclusion and Next Steps
For additional information, visit realstorygroup.com
Id. d’épisode : 1000705279253
GUID : https://api.spreaker.com/episode/65781900
Date de publication : 28/4/2025 à 17:43:59

Description

This no-BS podcast cuts through the hype to bring you the “real” stories behind marketing technology. Enterprise advisors Tony Byrne and Jarrod Gingras of Real Story Group share hard-won lessons, sharp insights, and candid takes from the buyer’s side of the table. From vendor bullying and the pitfalls of “headless” platforms to smart selection strategies and tech stacks that actually deliver, nothing’s off-limits.
If you’re tired of vendor spin and craving unfiltered advice, you’ve come to the right place. With over 20 years of experience helping global brands navigate the ever-changing Martech landscape, Tony and Jarrod demystify and de-hype marketing technology. Listen to “Real Story on Martech” to learn how the best stacks really work, which vendors to avoid, and how to become your firm’s next MarTech hero.
Listen to “Real Story on Martech” beginning April 30 on your favorite podcast apps, YouTube and realstorygroup.com.

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