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Best of LinkedIn: Strategic B2B Marketing

Best of LinkedIn: Strategic B2B Marketing

Thomas Allgeyer, Frenus GmbH
Date de sortie : 2025-08-29
© Frenus GmbH
Best of LinkedIn: Strategic B2B Marketing - QR Code
LibreNew
44 épisodes
Audio
Écouter sur Apple Podcasts
LibreNew
44 épisodes
Audio
Écouter sur Apple Podcasts
Date de sortie : 2025-08-29
© Frenus GmbH
L’épisode le plus récent
Best of LinkedIn: AI in B2B Marketing CW 33/ 34

Best of LinkedIn: AI in B2B Marketing CW 33/ 34

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways. This edition explores the transformative impact of Artificial Intelligence (AI) on Go-To-Market (GTM) and sales strategies in 2025, highlighting a du
Durée : 17:11
Lecture
We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.
This edition explores the transformative impact of Artificial Intelligence (AI) on Go-To-Market (GTM) and sales strategies in 2025, highlighting a dual perspective: the efficiency and scalability offered by AI agents versus the enduring value of human connection and trust in sales interactions. Several sources advocate for hybrid models where AI automates repetitive tasks like lead generation, data enrichment, and initial outreach, empowering human sales professionals to focus on relationship building and complex problem-solving. A recurring theme across the sources is the critical importance of high-quality data as a foundation for successful AI implementation, alongside the necessity of dedicated AI teams and continuous training to maximise effectiveness. The discussions also touch upon the ethical considerations and the evolving skillset required for marketing and sales professionals in an increasingly AI-driven landscape.
This podcast was created via Google NotebookLM.
Id. d’épisode : 1000724015603
GUID : 7673f8ea7d920b5fdd9b7e2dc1dc4cfd
Date de publication : 29/8/2025 Ă  11:43:48

Description

🎙️ Welcome to Strategic B2B Marketing - your go-to space for high-impact insights and meaningful connections in the world of B2B.
Trusted by over 7,000 marketers, this podcast brings you the best of what’s happening in Account-Based Marketing, Field & Channel strategies, and Go-to-Market execution - without the noise.
We’re not just here to talk content - we’re here to build community. From curated LinkedIn insights to live virtual events and roundtable sessions, we connect B2B marketers who want to learn, grow, and lead together.
If you're ready to cut through the clutter and focus on what truly moves the needle in B2B marketing - you're in the right place.
Let’s get started.

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