In this episode of Add To Cart, we’re joined by Jonathan Byrt and Jesse Leeworthy, co-founders of memobottle, the flat, design-led water bottle that’s made its way from Kickstarter to MoMA, from Australian Open retail spaces to co-branding with Spotify and Meta.

Jonno and Jesse share how they scaled a low-repeat product into a global lifestyle brand, the moment they almost lost it all (twice), and why they now run marketing like an internal agency.

Today, we’re discussing:

How they went from Kickstarter to Urban Outfitters before even shippingWhy B2B became 80% of their business (and how that nearly broke them)How they used a stainless steel pre-order campaign to save the companyWhat it really takes to build a low-repeat product brandThe power of “halo” placements in art galleries, MoMA, and global activationsHow they built their marketing team like an internal agencyWhy their smallest bottle outsells all others during festival season Connect with Jonno

Connect with Jesse

Explore memobottle

SMS us to request a guest!

Support the show

Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.

Connect with Nathan Bush

Contact Add To Cart

Join the Community

Id. d’épisode : 1000721409367

GUID : Buzzsprout-17622402

Date de publication : 10/8/2025 à 21:00:00