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Cambridge Judge Business School Discussions on Marketing & Strategy

Cambridge Judge Business School Discussions on Marketing & Strategy

Cambridge University
Date de sortie : 2013-11-08
© 2013
Cambridge Judge Business School Discussions on Marketing & Strategy - QR Code
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31 épisodes
Audio
Écouter sur Apple Podcasts
Libre0%
31 épisodes
Audio
Écouter sur Apple Podcasts
Date de sortie : 2013-11-08
© 2013
L’épisode le plus récent
Brand building programme for Cambridge Judge Business School

Brand building programme for Cambridge Judge Business School

Dr Eden Yin, University Senior Lecturer in Marketing at Cambridge Judge...
Durée : 8:04
Lecture
Dr Eden Yin, University Senior Lecturer in Marketing at Cambridge Judge Business School, says a strong brand implies a quality product, and a high quality product at the outset is essential in building the brand.
His forthcoming two-day Executive Education programme on brand building deals with the strategies and processes involved. Aimed at brand managers who deal with brands on a daily basis, Dr Yin also expects interest from NGOs and not-for-profit organisations.
Id. d’épisode : 1000411305110
GUID : ucs_sms_852285_1594976
Date de publication : 8/11/2013 à 17:38:49

Description

Cutting-edge expert commentary, analysis and business insights on the marketing and strategic issues of the day from Cambridge Judge Business School's global faculty, associates and guest speakers.

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