L’épisode le plus récent
Roundtable: Unlocking B2B results with intelligent PR PRovoke Media partnered with the Hoffman Agency to explore how public relations ideas and strategies can be deployed to address B2B challenges and drive tangible, sustainable business outcomes.
The discussion featured the following panellists:
Justin
Durée : 1:13:43
PRovoke Media partnered with the Hoffman Agency to explore how public relations ideas and strategies can be deployed to address B2B challenges and drive tangible, sustainable business outcomes.
The discussion featured the following panellists:
Justin Lam, Business Executive Officer, Nespresso HK & Macau
Marty Filipowski, Director of Public Relations, APJ, Nutanix
David Hardoon, Managing Director, Aboitiz Data Innovation
Caroline Hsu, Managing Director AP, The Hoffman Agency
Sheel Kohli, Chief Marketing Officer, Eqonex
Arun Sudhaman, Editor-in-Chief, PRovoke Media (moderator)
0:00 Introductions & relevant experience
6:05 Changing role of PR in B2B marketing strategy
23:27 Long term objectives vs short term focus
29:34 Understanding what PR can accomplish
35:40 Changes in PR investment, from media relations towards social media, owned/paid content and influencer marketing
50:05 Using data and commstech to measure and prove return on PR investment
1:07:17 Quality of B2B content
GUID : provoke.podbean.com/4def04d3-956f-3e2b-ad84-cd1cfc0f38a7
Date de publication : 29/11/2021 à 04:01:30
